Breadberry Partners With My Cloud Grocer to Offer Gourmet Shopping Online
Brooklyn, New York – July 15, 2015 – Customers of Breadberry, a high-end supermarket offering a wide array/selection of fresh and prepared food and groceries, can now shop online at their website, Breadberry.com, developed by the Brooklyn technology company My Cloud Grocer.
Located near the southern end of Brooklyn, Breadberry is positioned as a market catering to people who are “passionate about food and wholesome ingredients.” The store includes a bakery, sushi bar, a “curated collection” of artisan cheeses, a constantly evolving deli menu, sandwich counter and hot food bar, among other gourmet and homestyle traditional specialties.
“One of our biggest challenges was to showcase Breadberry’s mouthwatering prepared food items,” said Dan Dashevsky, My Cloud Grocer’s chief operating officer. To that end, he sends a team of photographers to the store to create quality high-resolution images that customers “can almost smell and taste.”
Online shoppers enjoy a variety of options that enhance customer service, according to Breadberry owner Sam Gluck. “And customer service is our number one priority,” he said.
“Some customers like to shop by brand sort the products by price,” he said, “while others are more likely to use the fast, intuitive search option or search the weekly specials – including some that didn’t make it into our weekly flyer.”
Another way to shop is by recipe. The recipe option sends selected ingredients directly to the shopping cart, a boon for busy cooks. A recent shopper looking for a gluten-free bread she could make at home found not only a great recipe but all the ingredients just a click away. “It saved me a lot of time,” she said, “and I got just what I was looking for.”
Breadberry’s trendy image extends throughout the website, with both graphics and content designed to enhance the store’s unique brand. “We created a special feature for Breadberry to display their popular monthly recipe publication, The Taste,” said My Cloud Grocer chief technology officer Yehuda Vernik.
Recipes help generate website traffic which then, if done correctly converts into sales, according to My Cloud Grocer’s Dan Dashevsky. Breadberry owner agrees, noting, “We get plenty of compliments on the website, and our sales keep growing.” Since going online, Breadberry’s reach has expanded to include delivery to multiple neighborhoods in Brooklyn, Manhattan and Staten Island.
Local supermarkets like Breadberry have only recently jumped on the online shopping bandwagon. The technology was not ready, Dan Dashevsky said, and customers have been skeptical. But now people can even shop on the go by using their smart phones to log into breadberry.com’s mobile friendly site.
“With a few clicks, their groceries are delivered to their doorsteps, saving time for what really matters,” he said.
About My Cloud Grocer
My Cloud Grocer provides comprehensive end-to-end e-grocery solution, from the customers’ shopping experience and the store’s selection of the items in their order through payment processing, logistics and delivery. The platform is designed for supermarkets to quickly integrate their brick and mortar stores into an online environment.
The My Cloud Grocer team brings to their clients more than 25 years of experience in enterprise platform technology as well as retail and online grocery sales. Their fully managed solution is designed for local, regional and national chains and is fast, intuitive, reliable, highly secure, and customized for each individual brand. For more information, contact: tel. 718.480.5000